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Benchmark E-mail Joins the E-mail Sender and Supplier Coalition
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Lengthy Seashore, CA (PRWEB) June 26, 2007
Benchmark E-mail, a leading, World wide web-based electronic mail marketing and advertising service, has joined the industry’s premier consortium, the E-mail Sender and Provider Coalition (ESPC). With this new development, Benchmark joins a lot more than a hundred e mail service providers dedicated to minimizing spam and taking on at any time-evolving email delivery challenges.
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“Benchmark E mail is proud to be part of forces with the ESPC, a forward-pondering committee that tackles one particular of the largest troubles going through our sector nowadays: deliverability,” states Curt Keller, CEO of The Benchmark Internet Group. “We imagine that by formally joining the ESPC, our buyers will reap the positive aspects. These will incorporate enhanced delivery, less spam complaints and better reaction to campaigns.”
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1 of the ESPC’s flagship directives is transferring email subscribers to double opt-in, also known as confirmed or closed loop opt-in. The coalition requires that members adhere to a set of very good e mail advertising and marketing recommendations, which addresses a wide spectrum of market matters such as client expectation and unsubscribe troubles. Even though Benchmark E mail currently follows all ESPC recommendations — and has since the business was founded in 2003 – Keller and his staff felt that Benchmark’s electronic mail advertising and marketing customers would gain from the sensible knowledge and encounter of the coalition.
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About The Benchmark Internet Team&#thirteen
Founded in 2003, the Long Seashore, Calif.-primarily based Benchmark Internet Group gives cost-effective, user-friendly, World wide web-based mostly marketing tools. As a top software package-as-a-support provider, the company’s portal-based mostly merchandise incorporate Benchmark E mail, an elite e mail advertising method, Benchmark PPC, a Pay out Per Click management support, and Benchmark Prosperous Media, a video e mail and streaming video internet hosting support for Web sites. Benchmark E mail, the company’s flagship product, was not too long ago named the finest e-mail advertising services by the Site Top Ten Reviews.
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